Submissions from 2017
The effect of salience of multiple social roles on social communication, Yu Jen CHEN
The signaling effect of management response in engaging customers : a study of the hotel industry, Chunyu LI, Geng CUI, and Ling PENG
The supply-side of environmental sustainability and export performance : the role of knowledge integration and international buyer involvement, Ling Yee, Esther LI; Lianxi ZHOU; and Aiqi WU
Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country, Shing Chung, Patrick POON; Gerald ALBAUM; and Cheng-Yue YIN
Developing organizational learning and marketing capabilities in social enterprises, Hiu Kan, Ada WONG
To care about our society : social marketing : a course that develops caring leaders for the society, Hiu-Kan, Ada WONG; Wing Yee, Nans LEUNG; Cheong Ping Sam LAM; and Robin Stanley SNELL
Brand experience and customer citizenship behavior : the role of brand relationship quality, Lishan XIE; Shing Chung, Patrick POON; and Wenxuan ZHANG
Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products, Cheng-Yue YIN; Shing Chung, Patrick POON; and Jing-Lei SU
Could market power explain hub premiums?, Chi Lok, Andrew YUEN; Zheng LEI; Kong Wing, Clement CHOW; and Ka Yiu, Michael FUNG
Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures, Ge ZHAN and Hiu Kan, Ada WONG
Submissions from 2016
Asian businesses in a turbulent environment : uncertainty and coping strategies, Tsang Sing CHAN and Geng CUI
The investigation of message senders relation on message effectiveness, Yu Jen CHEN and Amna KIRMANI
Regional development and airport productivity in China, Kong Wing, Clement CHOW; Ka Yiu, Michael FUNG; and Japhet Sebastian LAW
Cultural distance, host regulatory quality, and location choice : a hierarchical analysis of Chinese multinationals, Geng CUI, Xiaolin LI, Ling PENG, and Tsang Sing CHAN
Consumer attitude towards beauty in China : evidence from cosmetics industry in China, Geng CUI and Fang YANG
奢侈品营销与管理, Daniel A. LANGER (兰格丹尼尔); Oliver P. HEIL (海尔奥利弗); and Shing Chung, Patrick POON
The role of consumer-brand experiences and relationship in contributing to brand equity for services, Lai Cheung LEUNG
A grounded theory approach to exploring the phenomenon of seller manipulations of online product reviews, Chunyu LI, Ling PENG, and Geng CUI
Environmental management practices and performance of international suppliers located in China : how does relationship learning matter?, Ling Yee, Esther LI
Customer participation behavior for value co-creation in high-versus low-contact services : the roles of trust-in-personnel and trust-in-brand, Ling Yee, Esther LI; T. K., Sherriff LUK (陸定光); and Shaw-Ching, Ben LIU
Consumer perceptions of online review deceptions : an empirical study in China, Ling PENG, Geng CUI, Mengzhou ZHUANG, and Chunyu LI
Assessing the response format effects on the scaling of marketing stimuli, Ling PENG and Adam FINN
Consumer reactions to corporate social responsibility brands : the role of face concern, Lisa C. WAN; Shing Chung, Patrick POON; and Chunling YU
The impact of other group members on tourists’ travel experiences : a study of domestic package tours in China, Cheng Yue YIN and Shing Chung, Patrick POON
The impact of endorser ethnicity and portrayal on Chinese women’s attitude toward luxury advertising, Cheng-Yue YIN and Shing Chung, Patrick POON
Consumers' attributions and brand evaluations in product-harm crises : the role of implicit theories of personality, Cheng Yue YIN, Hong Yan YU, and Patrick POON
Submissions from 2015
Posting strategically : the consumer as an online media planner, Yu Jen CHEN and Amna KIRMANI
Customer satisfaction and the financial performance of Chinese airlines, Kong Wing, Clement CHOW
Selecting ideas for new product development : comparison of monadic test and adaptive concept screening under the G theory framework, Geng CUI, Ling PENG, and Laurent Pierre FLORES
Targeting high value customers while under resource constraint : partial order constrained optimization with genetic algorithm, Geng CUI, Man Leung WONG, and Xiang WAN
Principles of economics, Robert H. FRANK, Ben S. BERNANKE, and Hon Kwong LUI
How to improve the sustainability of social enterprises?, Hiu-Kan, Ada WONG
An investigation of how networking improves social enterprise performance, Hiu Kan, Ada WONG and Wing Lam, Felix TSE
Identifying the benefits and challenges of using social media as a promotional tool for social enterprises, Hiu Kan, Ada WONG and Wing Lam, Felix TSE
The use of e-commerce site for partner search, Ge ZHAN and Hiu Kan, Ada WONG
Consumers' reactions to global versus local advertising appeals : a test of culturally incongruent images in China, Lianxi ZHOU; Shing Chung, Patrick POON; and Haizhong WANG
Submissions from 2014
Customer satisfaction and service quality in the Chinese airline industry, Kong Wing, Clement CHOW
Research on Asian firms : a review and look forward, Geng CUI, Tsang Sing CHAN, and Hua ZHANG
Different roads to Rome? Patterns of internationalization in Chinese firms, Geng CUI, Tsang Sing CHAN, Hua ZHANG, and Ling PENG
Location choice and entry mode of emerging market multinationals : a study of Chinese firms, Geng CUI, Tsang Sing CHAN, and Yuanyuan ZHANG
莫让网评变为"罔评" : 故意操纵网络产品评论对消费者的影响, Geng CUI, Mengzhou ZHUANG, and Ling PENG
Stages and patterns of internationalization of the Chinese-owned firms : market-seeking versus resource-seeking firms, Roberto CURCI; Ling Yee, Esther LI; and Robert MACKOY
Rating with confidence : how rating scales affect future wom behavior, David GODES and Yu Jen CHEN
Who's driving this conversation? Systematic biases in the content of online consumer discussions, Rebecca HAMILTON, Ann SCHLOSSER, and Yu Jen CHEN
M(art)worlds : consumer perceptions of how luxury brand stores become art institutions, Annamma JOY; Jianfeng, Jeff WANG; Tsang Sing CHAN; John F. Jr. SHERRY; and Geng CUI
The effect of practising the marketing concept philosophy on export performance in international markets : a study of exporting companies in China, Gabriel O. OGUNMOKUN and Ling Yee, Esther LI
The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing, Gabriel O. OGUNMOKUN and Ling Yee, Esther LI
Tourist views on green brands: The role of face concern, Lisa C. WAN and Shing Chung, Patrick POON
Impact of placard language on emotional responses, Cheng Yue YIN and Shing Chung, Patrick POON
The internationalization of emerging market multinationals : effects of host and home country institutional factors, Yuanyuan ZHANG, Geng CUI, and Tsang Sing CHAN
Submissions from 2013
Multinationals and global consumers : tension, potential and competition, Tsang Sing CHAN and Geng CUI
Global firms competing locally : management localization and subsidiary performance in China, Geng CUI, Tsang Sing CHAN, and Shengsheng HUANG
Global firms competing locally : management localization and subsidiary performance in China, Geng CUI, Tsang Sing CHAN, and Shengsheng HUANG
Culture, cognitive style and consumer response to informational vs. transformational advertising among East Asians : evidence from the PRC, Geng CUI, Hongyan LIU, Xiaoyan YANG, and Haizhong WANG
Export venture flexibility : its antecedents and effects on performance, Ling Yee, Esther LI and Gabriel O. OGUNMOKUN
The effect of marketing capability, financing resource and spatial configuration on market-focused flexibility, Ling Yee, Esther LI and Gabriel O. OGUNMOKUN
中国企业如何从"引进来"到"走出去" : 企业内向国际化模式对外向国际化绩效的影响, Hongyan LIU and Geng CUI
International business research in Asia, Shige MAKINO, Tsang Sing CHAN, and Geng CUI
Selecting best ideas for new product development, Ling PENG and Geng CUI
The comparative impact of critics and consumers : applying the generalisability theory to online movie ratings, Ling PENG, Geng CUI, and Chunyu LI
Self-discrepancy and consumer responses to counterfeit products, Ling PENG; C., Lisa WAN; and Shing Chung, Patrick POON
Submissions from 2012
Estimating indices of airport productivity in greater China, Kong Wing, Clement CHOW and Ka Yiu, Michael FUNG
Measuring the effects of China's airline mergers on the productivity of state-owned carriers, Kong Wing, Clement CHOW and Ka Yiu, Michael FUNG
Investment opportunity set, political connection and business policies of private enterprises in China, Kong Wing, Clement CHOW; Ka Yiu, Michael FUNG; Kevin C. K. LAM; and Heibatollah SAMI
Decomposition of cross-country differences in consumer attitudes toward marketing, Geng CUI, Hon Kwong LUI, Tsang Sing CHAN, and Annamma JOY
The effect of online consumer reviews on new product sales, Geng CUI, Hon Kwong LUI, and Xiaoning GUO
Culturally incongruent messages in international advertising, Geng CUI, Xiaoyan YANG, Haizhong WANG, and Hongyan LIU
Using response behaviour theory to solicit survey participation in consumer research: An empirical study, Felicitas EVANGELISTA; Shing Chung, Patrick POON; and Gerald ALBAUM
The opportunity recognition framework in the Hong Kong SMEs context, Wing LAM; Hiu Kan, Ada WONG; Chung Sze, Phyllis TONG; and Ziguang CHEN
Book review : Hong Kong's housing policy : a case study in social justice, Hon Kwong LUI
The effect of manufacturing flexibility on export performance in China, Gabriel O. OGUNMOKUN and Ling Yee, Esther LI
Individual differences in consumer responses to traditional versus virtual concept testing, Ling PENG, Geng CUI, and Chunyu LI
A framework for optimizing the cost and performance of concept testing, Ling PENG, Chunyu LI, and Xiang WAN
The effects of image congruence and self-monitoring on product evaluations : a comparison between genuine and counterfeit products, Ling PENG; Hiu Kan, Ada WONG; and Chun Ying , LISA WAN
Ethical and social issues in global marketing, Shing Chung, Patrick POON
Implementation of service-learning in business education : issues and challenges, Shing Chung, Patrick POON; Tsang Sing CHAN; and Lianxi ZHOU
Corporate ability and corporate social responsibility in a developing country : the role of product involvement, Yanfeng ZHOU; Shing Chung, Patrick POON; and Guang HUANG
Segmenting blood donors in developing countries, Yanfeng ZHOU; Shing Chung, Patrick POON; and Chunling YU
Submissions from 2011
中國跨國公司在企業國際化過程中的外國市場選擇與進入模式, Tsang Sing CHAN and Geng CUI
Course-specific motivated learning and outcomes : the role of the perceived task value of course-specific assignments, Ling Yee, Esther LI
Marketing metrics' usage : its predictors and implications for customer relationship management, Ling Yee, Esther LI
Marketing of competence-based solutions to buyers in exploratory relationships : perspective of OEM suppliers, Ling Yee, Esther LI
The widening income dispersion in Hong Kong : 1986-2006, Hon Kwong LUI
誰搬走了香港的黃金, Hon Kwong LUI
The effects of public housing on internal mobility in Hong Kong, Hon Kwong LUI and Wing SUEN
Devil or angel : how virtual testing environment can affect product evaluations, Ling PENG, Yongfu HE, and Xiang WAN
The effect of word-of-mouth on the purchase of genuine and counterfeit luxury brands, Shing Chung, Patrick POON; Tsang Sing CHAN; and Wei WANG
Susceptibility to global consumer culture : a cross-cultural study, Shing Chung, Patrick POON and Lianxi ZHOU
When will customers care about service failures that happened to strangers? The role of personal similarity and regulatory focus and its implication on service evaluation, Lisa C. WAN, Elisa K. Y. CHAN, and Lei SU
Submissions from 2010
How consumer ethnocentrism and animosity impair the economic recovery of emerging markets, Tsang Sing CHAN; Kenny CHAN; and Lai Cheung, Leo LEUNG
Measuring the productivity changes of Chinese airlines : the impact of the entries of non-state-owned carriers, Kong Wing, Clement CHOW
Estimating technical efficiencies of airports in the Greater China : stochastic output distance function method vs. data envelopment analysis method, Kong Wing, Clement CHOW; Ka Yiu, Michael FUNG; and Japhet Sebastian LAW
Investment and the soft budget constraint in China, Kong Wing, Clement CHOW; M., Frank SONG; and Kit Pong WONG
Online reviews as a driver of new product sales, Geng CUI, Hon Kwong LUI, and Xiaoning GUO
Consumers' SKU choices in an online supermarket : a latent class approach, Geng CUI and Yanan WANG
Wettbewerbsfaktoren von Schweizer Produkten, Unternehmen und der Nation, Michael A. GRUND; Oliver HEIL; Shing Chung, Patrick POON; and Sergio MOCCIA
Antecedents and effect of internet implementation for trade shows, Ling Yee, Esther LI
Antecedents of principal–agent relationship value : the differential impact of social capital and dynamic learning factors, Ling Yee, Esther LI
Encouraging extra-role behaviour in a channel context : the role of economic-, social-, and justice- based sharedness mechanisms, Ling Yee, Esther LI
Factors that reduce rigid product adaptation decisions : the case of exporting firms in China, Ling Yee, Esther LI