Consumer attitude towards beauty in China : evidence from cosmetics industry in China
Document Type
Book chapter
Source Publication
2016 Global Marketing Conference at Hong Kong Proceedings
Publication Date
7-2016
First Page
1607
Last Page
1611
Publisher
Global Alliance of Marketing & Management Associations
Keywords
consumer attitude, beauty, China, cosmetics industry, daily consumption structure
Abstract
By adopting regression and time series analysis, this article tries to quantify people’s enthusiasm towards beauty based on sales performance of cosmetics product in previous years in China. The basic assumption in this paper is that people’s attitude towards beauty is positively associated with their purchase behavior of cosmetics product.
DOI
10.15444/GMC2016.11.05.03
Publisher Statement
Copyright © 2016 Global Alliance of Marketing & Management Associations. Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Cui, G., & Yang, F. (2016). Consumer attitude towards beauty in China: Evidence from cosmetics industry in China. In 2016 global marketing conference at Hong Kong proceedings (pp. 1607-1611). Republic of Korea: Global Alliance of Marketing & Management Associations. doi: 10.15444/GMC2016.11.05.03