International business research in Asia
Document Type
Book chapter
Source Publication
Multinationals and global consumers : tension, potential and competition
Publication Date
11-1-2013
First Page
1
Last Page
12
Publisher
Palgrave Macmillan
DOI
10.1057/9781137307293.0005
Publisher Statement
Copyright © Palgrave Macmillan 2013
Access to external full text or publisher's version may require subscription.
Additional Information
ISBN of the source publication: 9781137307293
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Makino, S., Chan, T. S., & Cui, G. (2013). International business research in Asia. In T. S. Chan & G. Cui (Eds.), Multinationals and global consumers: Tension, potential and competition (pp. 1-12). Basingstoke: Palgrave Macmillan. doi: 10.1057/9781137307293.0005