Ethical and social issues in global marketing

Authors

Shing Chung, Patrick POON, Lingnan University, Hong Kong

Document Type

Journal article

Source Publication

Journal of Global Marketing

Publication Date

7-13-2012

Volume

25

Issue

1

First Page

1

Last Page

2

Publisher

Routledge

DOI

10.1080/08911762.2012.697711

Print ISSN

08911762

E-ISSN

15286975

Publisher Statement

Copyright © Taylor & Francis Group, LLC

Access to external full text or publisher's version may require subscription.

Full-text Version

Publisher’s Version

Language

English

Recommended Citation

Poon, S. C. P. (2012). Ethical and social issues in global marketing. Journal of Global Marketing, 25(1), 1-2. doi: 10.1080/08911762.2012.697711