The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing
Document Type
Book chapter
Source Publication
Research Handbook on Export Marketing
Publication Date
12-26-2014
First Page
246
Last Page
259
Publisher
Edward Elgar Publishing Ltd.
DOI
10.4337/9781781954393.00016
Publisher Statement
Copyright © 2014 Edward Elgar Pub. Ltd. Access to external full text or publisher's version may require subscription.
Additional Information
ISBN of the source publication: 9781781954386
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Ogunmokun, G. O., & Li, L.-Y. E. (2014). The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing. In C. C. Julian (Ed.), Research Handbook on Export Marketing (pp.246–259). Cheltenham: Edward Elgar Pub. Ltd. doi: 10.4337/9781781954393.00016