Understanding internet banking adoption and use behavior : a Hong Kong perspective
Advanced topics in global information management
This study investigates adoption/use behavior within the context of Hong Kong Internet Banking services. A research framework based on the extended Technology Acceptance Model (TAM2) and Social Cognitive Theory is developed to identify factors that would influence the adoption and continue use of Internet Banking. Structural Equation Modeling (SEM) is employed to examine the entire pattern of inter-correlations among the eight proposed constructs, and to test related propositions empirically. A survey involving a total of 499 university students is conducted and confirmatory factor analysis used to determine the measurement efficacies. The results reveal that both subjective norm and computer self-efficacy indirectly play significant roles in influencing the intention to adopt Internet Banking. Perceived ease of use has a significant indirect effect on intention to adopt/use through perceived usefulness, while its direct effect on intention to adopt is not significant.
Copyright © 2006, Idea Group Inc. Access to external full text or publisher's version may require subscription.
ISBN of the source publication: 9781591409236
Chan, S.-c., & Lu, M.-t. (2006). Understanding internet banking adoption and use behavior: A Hong Kong perspective. In M. G. Hunter & F. B. Tan (Eds.), Advanced topics in global information management (pp. 308-330). Hershey: IGI Global. doi: 10.4018/978-1-59140-923-6.ch014