Date of Award

7-2025

Degree Type

Thesis

Degree Name

Doctor of Business Administration (DBA)

Abstract

当前，我国社会经济发展水平的快速提高，越来越多的人选择通过轻医美来提升外貌颜值以追求更好的发展和更幸福的生活。文献分析显示，与美容、医美的研究相比，轻医美相关研究还处于起步阶段，轻医美客户即受术者的颜值改变与其自我效能感、主观幸福感之间关系的研究尚为空白。

轻医美行业从一出现开始就与心理学存在密切的关系。论文选题旨在深入研究轻医美受术者的颜值改变及对其自我效能感、主观幸福感等心理因素的影响关系与作用机制。为此，论文研究内容有：一是构建了包含“人口学特征变量、术前自我效能感、治疗满意度、主观幸福感、术后自我效能感”五个维度的轻医美人群心理研究模型，并提出相应假设11条；二是通过文献分析选择了量表，设计相应问卷，基于公司客户数据调查了1522个有效答卷。三是应用SPSS、Amos、Excel等分析工具进行了定量分析，对研究样本数据的信度和效度进行了检验，并进行了描述性统计分析。在数据分析的基础上，为了对研究假设进行验证，论文展开了相关分析、回归分析和SEM分析。

论文假设验证结果分析表明，轻医美颜值改变对项目受术者的自我效能感和主观幸福感影响关系为正向并具显著性。主要原因是受术者颜值的提升对其心理产生了积极作用，分析表明术前自我效能感通过轻医美受术者的治疗满意度、术后自我效能感的中介作用对主观幸福感有显著影响。此外，研究还发现轻医美受术者个体的人口学方面因素，如年龄、性别、文化程度、职业，特别是治疗次数和月收入对其治疗满意度、自我效能感和主观幸福感等心理影响有一定控制作用。主要原因在于轻医美受术者外貌颜值的提高能使其在生活中更容易获得自信和满足感，从而提高其自我效能感和主观幸福感。

论文研究具有一定创新，在新兴的轻医美行业从颜值改变、治疗满意视角探究不同的医美群体的自我效能感及主观幸福感等心理变化，论文的研究方法及模型具有一定理论意义；在实践意义方面，研究结果的应用对于如何提升轻医美项目服务质量，如何提高轻医美项目治疗满意度，如何增强轻医美客户自我效能感等心理认知，如何推进轻医美行业健康发展，从而降低医患之间的误解、减少轻医美项目治疗纠纷。当然，论文研究还存在量表针对性不强、问卷测量精准性不够等局限，未来研究应深化论文研究问卷和模型设计，提高样本测量的客观性，优化研究模型及假设，并从我国轻医美行业发展、医疗美容、美学及医学美学、心理学等不同学科角度深入分析轻医美颜值改变的社会经济现象、市场需求及社会心理学本质。

At present, with the rapid improvement of China's social and economic development level, more and more people choose to improve their appearance through light medical beauty in order to pursue better development and a happier life. Literature review shows that, compared with the related research on cosmetology and medical beauty, the related research on light medical beauty is still in its infancy, and the research on the relationship between the change of face value of light medical beauty clients and their subjective well-being and self-efficacy is still blank.

Light medical beauty industry has been closely related to psychology since its emergence. The purpose of this paper is to study the relationship and mechanism between the change of beauty and the psychological factors such as subjective well-being and self-efficacy. For this reason, the research contents of this paper are as follows. First, it constructs a psychological research model of light medical beauty population including demographic variables, preoperative self-efficacy, treatment satisfaction, subjective well-being and postoperative self-efficacy, and puts forward 11 corresponding hypotheses. Secondly, the scale is selected based on literature review, the corresponding questionnaire is designed, and 1522 valid answers are investigated based on customer data. Thirdly, SPSS, Amos, Excel and other analytical tools are used to carry out quantitative analysis, to test the reliability and validity of the sample data, and to carry out descriptive statistical analysis. Regression analysis and SEM analysis are carried out to test the hypotheses.

The results show that the change of light medical beauty has a positive and significant impact on the subjective well-being and self-efficacy of the project patients. The main reason is that the improvement of patients' appearance has a positive effect on their psychology. The analysis shows that preoperative self-efficacy has a significant impact on subjective well-being throughthe mediation of treatment satisfaction and postoperative self-efficacy. In addition, the study also found that the demographic factors, such as age, gender, educational level, occupation, especially the number of treatments and monthly income, had a certain control effect on the psychological impact of treatment satisfaction, self-efficacy and subjective well-being of the patients. The main reason is that the improvement of the appearance of light medical beauty patients can make them more confident and satisfied in life, thus improving their self-efficacy and subjective well-being.

This paper has certain theoretical significance. It explores the psychological changes of subjective well-being and self-efficacy of different medical and aesthetic groups from the perspective of face value change and treatment satisfaction in the emerging light medical and aesthetic industry. In terms of practical significance, the research results are of great significance in improving the service quality of light medical and aesthetic projects, improving the treatment satisfaction of light medical and aesthetic projects, enhancing the self-efficacy of customers, and promoting the healthy development of the industry of light medical beauty. Additionally, the results can also help reduce the misunderstanding between doctors and patients and reduce the treatment disputes of light medicine and beauty projects. Of course, there are still some limitations in this study, such as the lack of pertinence of scales and the lack of accuracy of questionnaires. Future research should deepen the design of questionnaires and models, improve the objectivity of sample measurements, and optimize the research models and assumptions. The social and economic phenomena, market demand and the nature of social psychology of the change of the face value of light medical beauty are analyzed from the perspectives of the development of light medical beauty industry, psychology, aesthetics, medical aesthetics, psychology and social psychology.

Keywords

轻医美, 客户大数据, 颜值改变, 自我效能感, 主观幸福感, Light medical beauty, Customer big data, Face value changes, Self-efficacy, Subjective well-being

Language

Chinese (Simplified)

Recommended Citation

王晓泸 (2025)。轻医美颜值改变与自我效能感、主观幸福感的实证研究 (博士論文，香港嶺南大學)。檢自 https://commons.ln.edu.hk/otd_tpg/68/

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