Date of Award

2025

Degree Type

Thesis

Degree Name

Doctor of Business Administration (DBA)

Abstract

随着信息技术的迅猛发展和全球化进程的推进，数字治理作为一种高效、便捷且透明的现代社会治理模式，逐渐成为学术界和实践领域关注的焦点。然而，尽管数字治理在城市治理中已取得显著成效，但在乡村地区的应用与实施路径及其实际效果的研究仍相对不足。在我国全面推进乡村振兴战略的大背景下，如何通过数字技术优化乡村治理成为一个亟待解决的关键议题。当前，许多乡村地区面临着资源匮乏、信息不畅、治理效率低下等问题，这些问题不仅严重制约了乡村经济的发展和社会的进步，也对实现城乡一体化发展目标提出了挑战。因此，探索适合中国国情的乡村数字治理模式，对于提高乡村治理水平、促进乡村经济发展具有重要意义。

本研究以四川R县为例，系统探讨其乡村数字治理生态模式的实施效果及其背后的机理关系，旨在揭示数字治理在提升乡村治理效能中的具体路径与机制。首先，本研究首次全面探讨了四川R县乡村数字治理生态模式及其实施效果。通过对产品设计、销售平台和治理平台三个方面的深入分析，展示了这些举措如何显著提升乡村治理效果。例如，产品设计的实施不仅提高了商品质量，还增加了村民和村委的经济收入；销售平台的实施优化了销售渠道，提升了村务办事效率；治理平台的实施则增强了政策宣传的效果，提升了村民的政策认知度和办事效率。其次，本研究采用定量分析方法，结合调查问卷、回归模型、结构方程模型等统计工具，对四个关键机理关系进行了假设检验。通过对600份有效样本数据的收集和分析，系统评估了R县乡村数字治理的实施情况及其成效。这些发现不仅验证了数字治理的有效性，还为其他地区提供了科学依据。

理论层面，本研究丰富了数字治理和乡村治理的相关理论，特别是提出了“产销治”模式在乡村治理中的应用，拓展了学术界对该领域的认识。通过系统化的实证分析，本研究不仅验证了数字治理模式的有效性，还揭示了其背后的复杂机制，为未来研究提供了新的视角和方向。实践层面，本研究为乡村数字治理模式的实践提供了具体的通行建议，包括策略制定、技术可行性、居民参与度等方面的具体措施，有助于推动乡村治理现代化。政府和相关部门可以根据本研究提供的建议，制定更加科学合理的政策措施，推动乡村数字治理的健康发展。

本研究发现，数字治理通过多种路径显著提升了乡村治理效果。具体而言，产品设计的实施提高了商品质量，从而增加了村民和村委的经济收入；销售平台的实施优化了销售流程，提升了产品销售水平；治理平台的实施则增强了政策宣传的效果和村务数字办公，提升了村民的政策认知度和办事效率；产销治模式的实施促进了乡村和谐指数。此外，通过结构方程模型的假设检验，验证了乡村数字治理模式的有效性和可靠性，为其他地区提供了宝贵的科学依据。

With the rapid development of information technology and the advancement of globalization, digital governance, as an efficient, convenient, and transparent model of modern social governance, has gradually become a focal point of both academic and practical interest. However, despite the significant achievements of digital governance in urban areas, research on its application, implementation pathways, and actual effectiveness in rural regions remains relatively insufficient. Against the backdrop of China's comprehensive rural revitalization strategy, exploring how to optimize rural governance through digital technologies has become a critical issue demanding urgent attention. Currently, many rural areas face challenges such as resource scarcity, information barriers, and low governance efficiency. These problems not only severely constrain rural economic development and social progress but also pose challenges to achieving the goal of integrated urban-rural development. Therefore, exploring digital governance models suited to China's national conditions is of great significance for enhancing rural governance and promoting rural economic development.

Taking R County in Sichuan Province as a case study, this research systematically investigates the implementation effectiveness and underlying mechanisms of its rural digital governance ecosystem model, aiming to reveal the specific pathways and mechanisms through which digital governance enhances rural governance efficiency. First, this study provides a comprehensive exploration of the rural digital governance ecosystem model in R County and its implementation outcomes. Through in-depth analysis of three aspects—product design, sales platforms, and governance platforms—it demonstrates how these initiatives significantly improve rural governance. For instance, the implementation of product design not only enhances product quality but also increases economic income for villagers and village committees; the implementation of sales platforms optimizes distribution channels and improves the efficiency of village administrative affairs; and the implementation of governance platforms strengthens policy dissemination, enhances villagers' policy awareness, and improves administrative efficiency. Second, employing quantitative analysis methods, including surveys, regression models, and structural equation modeling, this study tests four key mechanistic relationships. By collecting and analyzing data from 600 valid samples, it systematically evaluates the implementation and outcomes of digital governance in R County. These findings not only validate the effectiveness of digital governance but also provide scientific evidence for other regions.

Theoretically, this study enriches the related theories of digital governance and rural governance, particularly by proposing the application of the "Production-Sales-Governance" (PSG) model in rural governance, thereby expanding academic understanding of this field. Through systematic empirical analysis, this study not only verifies the effectiveness of the digital governance model but also uncovers its underlying complex mechanisms, offering new perspectives and directions for future research. In practical terms, this study provides concrete, actionable recommendations for implementing rural digital governance models, including specific measures for strategy formulation, technological feasibility, and resident engagement, thus contributing to the modernization of rural governance. Governments and relevant departments can use the recommendations from this study to formulate more scientific and rational policies to promote the healthy development of rural digital governance.

This study finds that digital governance significantly enhances rural governance effectiveness through multiple pathways. Specifically, the implementation of product design improves product quality, thereby increasing economic income for villagers and village committees; the implementation of sales platforms optimizes sales processes and enhances product sales performance; the implementation of governance platforms strengthens policy communication and digital administration of village affairs, improving villagers' policy awareness and administrative efficiency; and the implementation of the PSG model promotes rural harmony. Furthermore, hypothesis testing using structural equation modeling confirms the effectiveness and reliability of the rural digital governance model, providing valuable scientific evidence for other regions.

Keywords

乡村数字治理, 数字治理生态模式, 四川R县, 经济收入, 乡村和谐指数, Rural Digital Governance, Digital Governance Ecosystem Model, R County Sichuan, Economic Income, Rural Harmony Index

Language

Chinese (Simplified)

Recommended Citation

刘选云 (2025)。乡村数字治理生态模式及其成效评估 : 以四川R县为例 (博士論文，香港嶺南大學)。檢自 https://commons.ln.edu.hk/otd_tpg/65/

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