Start Date
6-6-2013 1:45 PM
End Date
6-6-2013 2:55 PM
Description
Background A sustainable city can be built by the collaboration of social enterprises and businesses. In this proposal, TWGHs BiciLine Cycling Ecotourism Social Enterprise and University Nike Icon (UNI) are chosen to be matched. BiciLine in Yuen Long is established by Tung Wah Group of Hospitals. In order to promote cycling eco-tourism in West New Territories, BiciLine provides bicycles and trains tour guides, who are the low income, low education and skill level marginalized youth. On the other hand, UNI is an apprenticeship program organized by Nike yearly. The participants, who are the undergraduates and keen on sports, would join some sports activities to raise Nike's brand popularity and make more people work out. Discussion focus Being difficult to expand the service internationally is the common hardship of social enterprise, and BiciLine is not the exception. The person in charge said that they were not able to embrace the opportunity of serving the foreigners due to the limited capability of providing eco-tours in English. How to help BiciLine tackle the problem becomes the basic focus question. On the other hand, how to make good use of the UNI’s strengths is crucial. The undergraduates are fluent in English and have the passion for sports, probably including cycling. Suggestions It is suggested that UNI participates work as an eco-tour guide in BiciLine for two months. For BiciLine, the managers need to offer information about their daily operation and cycling routes, while UNI participants should teach the existing young eco-tour guides how to introduce the natural ecology in English and how to get along with foreign tourists. Nike can also sponsor the sports supporters for BiciLine such as helmet. Not only can the social enterprise expand its service, but also UNI will establish a positive image and reputation by shouldering the share of social responsibility. Last but not least, corporate partnership increases the awareness of social enterprise and the social obligation of students.
Project Proposal
Recommended Citation
Wong, H. K. (2013, June). BiciLine x University Nike Icon. Paper presented at the 4th Asia-Pacific Regional Conference on Service-Learning: Service-Learning as a Bridge from Local to Global: Connected world, Connected future, Hong Kong and Guangzhou, China.
Included in
BiciLine x University Nike Icon
Background A sustainable city can be built by the collaboration of social enterprises and businesses. In this proposal, TWGHs BiciLine Cycling Ecotourism Social Enterprise and University Nike Icon (UNI) are chosen to be matched. BiciLine in Yuen Long is established by Tung Wah Group of Hospitals. In order to promote cycling eco-tourism in West New Territories, BiciLine provides bicycles and trains tour guides, who are the low income, low education and skill level marginalized youth. On the other hand, UNI is an apprenticeship program organized by Nike yearly. The participants, who are the undergraduates and keen on sports, would join some sports activities to raise Nike's brand popularity and make more people work out. Discussion focus Being difficult to expand the service internationally is the common hardship of social enterprise, and BiciLine is not the exception. The person in charge said that they were not able to embrace the opportunity of serving the foreigners due to the limited capability of providing eco-tours in English. How to help BiciLine tackle the problem becomes the basic focus question. On the other hand, how to make good use of the UNI’s strengths is crucial. The undergraduates are fluent in English and have the passion for sports, probably including cycling. Suggestions It is suggested that UNI participates work as an eco-tour guide in BiciLine for two months. For BiciLine, the managers need to offer information about their daily operation and cycling routes, while UNI participants should teach the existing young eco-tour guides how to introduce the natural ecology in English and how to get along with foreign tourists. Nike can also sponsor the sports supporters for BiciLine such as helmet. Not only can the social enterprise expand its service, but also UNI will establish a positive image and reputation by shouldering the share of social responsibility. Last but not least, corporate partnership increases the awareness of social enterprise and the social obligation of students.