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Image Link
https://commons.ln.edu.hk/videos/809/
Creation Date
4-1-2019
Description
This seminar introduces concepts of museum marketing, branding, merchandising and creative industries. It investigates the phenomenon of re-creating new images and products of museum’s old collections. It draws examples from such institutions as the National Palace Museum in Taipei, Tate in London, and the Rijksmuseum in Amsterdam in order to understand how museums choose their star collections and turn them into best-selling products in their shops.
Document Type
Photo