Developing organizational learning and marketing capabilities in social enterprises
Document Type
Presentation
Source Publication
17th International Conference on the Knowledge, Culture and Change in Organisations
Publication Date
4-20-2017
Publisher
Common Ground Research Networks
Abstract
This study aims at identifying factors that contribute to both social- and business performances of social enterprises, paying particular attention to the roles played by marketing capabilities and learning orientation.
Language
English
Recommended Citation
Wong, A. H. K. (2017, April). Developing organizational learning and marketing capabilities in social enterprises. Paper presented at the 17th International Conference on the Knowledge, Culture and Change in Organisations, Darwin, Australia.