Transfer of marketing technology to China : a content analysis

Document Type

Journal article

Source Publication

Marketing Intelligence & Planning

Publication Date

1-1-1993

Volume

11

Issue

2

First Page

16

Last Page

21

DOI

10.1108/02634509310027864

Print ISSN

02634503

Publisher Statement

Access to external full text or publisher's version may require subscription.

Full-text Version

Publisher’s Version

Language

English

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