Transfer of marketing technology to China : a content analysis
Document Type
Journal article
Source Publication
Marketing Intelligence & Planning
Publication Date
1-1-1993
Volume
11
Issue
2
First Page
16
Last Page
21
DOI
10.1108/02634509310027864
Print ISSN
02634503
Publisher Statement
Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English