Transfer of marketing technology to China : a content analysis

Authors

Chi Fai CHAN, Chinese University of Hong Kong, Hong Kong
Kitty Y. YOUNG, Chinese University of Hong Kong, Hong Kong
Kwok Fai LAU, Lingnan College, Hong Kong

Document Type

Journal article

Source Publication

Marketing Intelligence & Planning

Publication Date

1-1-1993

Volume

11

Issue

2

First Page

16

Last Page

21

DOI

10.1108/02634509310027864

Print ISSN

02634503

Publisher Statement

Access to external full text or publisher's version may require subscription.

Full-text Version

Publisher’s Version

Language

English