The use of channel integration as a strategic option : a study of Hong Kong clothing manufacturers
Document Type
Journal article
Source Publication
Asia Pacific Journal of Marketing and Logistics
Publication Date
1-1-1995
Volume
7
Issue
3
First Page
36
Last Page
58
Abstract
This paper explores the changes in Hong Kong clothing manufacturing firms regarding the development of vertical and horizontal channel integration as a strategic option in international marketing. Analyses of data suggested that Hong Kong clothing manufacturers are increasingly integrating forwardly by utilizing foreign based channel intermediaries, as well as establishing internalized export departments and overseas sales offices to handle their export functions. In addition, a dominant trend of horizontal integration exists in the form of expansion of outward processing facilities in southern China. Such developments aim to take advantage of the lower cost production so as to remain competitive with low cost producers from other less developed/developing countries.
DOI
10.1108/eb010265
Print ISSN
13555855
Publisher Statement
Copyright © Emerald Backfiles 2007 1995, MCB UP Ltd. Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English