Impact of interaction between R&D and marketing on new product performance : an empirical analysis of Chinese high technology firms

Authors

Haiyang LI, Department of Management, City University of Hong Kong, 83 Tat Chee Avenue, Kowloon, Hong Kong
Kwaku ATUAHENE-GIMA, Department of Management, City University of Hong Kong, 83 Tat Chee Avenue, Kowloon, Hong Kong; Department of Marketing and International Business, Lingnan University, Hong Kong

Document Type

Journal article

Source Publication

International Journal of Technology Management

Publication Date

1-1-2001

Volume

21

Issue

1-2

First Page

61

Last Page

75

Abstract

This study investigates empirically the impact of R&D-marketing interaction on new product performance in Chinese high technology firms. R&D-marketing interaction is defined along three dimensions: information exchange, influence, and departmental conflict. Based on data collected from 114 firms in China, the results suggest that information exchange and marketing's influence on product decisions have significantly positive impacts on new product performance. Furthermore, the results show that the impact of R&D-marketing interaction depends on product newness and project formalization. Research and managerial implications are drawn.

DOI

10.1504/IJTM.2001.002902

Print ISSN

02675730

Publisher Statement

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Full-text Version

Publisher’s Version

Language

English