Applications of data mining in online retailing : a case for mining prefix-ordered web site navigation paths
Document Type
Conference paper
Source Publication
2014 2nd International Conference on Systems and Informatics, ICSAI 2014
Publication Date
1-1-2015
First Page
943
Last Page
947
Publisher
Institute of Electrical and Electronics Engineers Inc.
Abstract
Data mining enables the discovery of frequent navigation patterns on retail web sites which help improve their design. Previous work has often focused on discovering 'maximal' navigation patterns without paying much attention to partial navigation attempts. With reference to some discoverable patterns of navigating a hypothetical retail web site, we put forward our case for mining prefixes of frequent web navigation paths.
DOI
10.1109/ICSAI.2014.7009421
Publisher Statement
Copyright © 2014 IEEE. Access to external full text or publisher's version may require subscription.
Additional Information
Paper presented at the 2014 2nd International Conference on Systems and Informatics (ICSAI), 15-17 November 2014, Shanghai, China.
ISBN of the source publication: 9781479954582
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Yeung, W. L. (2015). Applications of data mining in online retailing: A case for mining prefix-ordered web site navigation paths. In 2014 2nd International Conference on Systems and Informatics, ICSAI 2014 (pp. 943-947). Institute of Electrical and Electronics Engineers Inc. doi: 10.1109/ICSAI.2014.7009421