The impacts of information privacy, monetary reward, and buyers’ protection excess on consumers’ utility using E-payment gateways : a conjoint analysis
Document Type
Book chapter
Source Publication
PACIS 2010 proceedings
Publication Date
2010
Publisher
Association for Information Systems
Keywords
Conjoint Analysis, Prospect Theory, Monetary Reward, Buyers’ Protection Excess, Information Privacy
Abstract
This paper reports our findings on the impacts of information privacy, financial reward, and buyers’ protection excess on consumers’ utility using E-payment Gateways. We invited users of the G2C E-government Portal of Hong Kong to participate in an online experiment and collected data from 1,795 subjects. From our conjoint analysis, we find that monetary reward has the most significant impact on consumers’ utility among the six design attributes of E-payment Gateways investigated in this study, i.e. monetary reward, online transfer of information, acceptability, buyers’ protection excess, anonymity, and physical control. We also observe that there is a gender impact on the relative importance of these attributes.
Publisher Statement
Copyright © 2010 [Kevin K.W. Ho, Eric W.K. See-to & Xin Xu]. Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Ho, K. K. W., See-to, E. W. K., & Xu, X. (2010). The impacts of information privacy, monetary reward, and buyers’ protection excess on consumers’ utility using E-payment gateways: A conjoint analysis. In ACIS 2010 proceedings (no. 36). Retrieved from http://aisel.aisnet.org/acis2010/36/