Customer relationship management and interface redesign : a study on the website design on the ebay websites on cultural perspectives
Marketing and consumer behavior : concepts, methodologies, tools, and applications
Business Science Reference
This study is focused on the cross-cultural issues in the post-adoption phases of customer relationship management (CRM) for an international electronic marketplace, which operates in more than 30 countries. In particular, the authors focus on how the electronic marketplace modifies its interface redesign for addressing the different tastes of users from different cultural backgrounds. The authors hope this study can address to how cultural and language differences affect the interface redesign of CRM, which is part of the enterprise system, in the multinational and global context through a qualitative study.
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ISBN of the source publication: 9781466673571
Ho, K. K. W., & See-To, E. W. K. (2015). Customer relationship management and interface redesign: A study on the website design on the ebay websites on cultural perspectives. In Information Resources Management Association (Ed.), Marketing and consumer behavior: Concepts, methodologies, tools, and applications (pp. 558-574). Hershey, PA, USA: Business Science Reference. doi: 10.4018/978-1-4666-7357-1.ch025