Customer relationship management and interface redesign : a study on the website design on the ebay websites on cultural perspectives
Document Type
Book chapter
Source Publication
Marketing and consumer behavior : concepts, methodologies, tools, and applications
Publication Date
2015
First Page
558
Last Page
574
Publisher
Business Science Reference
Abstract
This study is focused on the cross-cultural issues in the post-adoption phases of customer relationship management (CRM) for an international electronic marketplace, which operates in more than 30 countries. In particular, the authors focus on how the electronic marketplace modifies its interface redesign for addressing the different tastes of users from different cultural backgrounds. The authors hope this study can address to how cultural and language differences affect the interface redesign of CRM, which is part of the enterprise system, in the multinational and global context through a qualitative study.
DOI
10.4018/978-1-4666-7357-1.ch025
Publisher Statement
Copyright © 2015 by IGI Global. Access to external full text or publisher's version may require subscription.
Additional Information
ISBN of the source publication: 9781466673571
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Ho, K. K. W., & See-To, E. W. K. (2015). Customer relationship management and interface redesign: A study on the website design on the ebay websites on cultural perspectives. In Information Resources Management Association (Ed.), Marketing and consumer behavior: Concepts, methodologies, tools, and applications (pp. 558-574). Hershey, PA, USA: Business Science Reference. doi: 10.4018/978-1-4666-7357-1.ch025