Will mobile video become the killer application for 3G mobile internet? A model of media convergence acceptance
Document Type
Journal article
Source Publication
Information Systems Frontiers
Publication Date
7-1-2010
Volume
12
Issue
3
First Page
311
Last Page
322
Publisher
Springer New York LLC
Keywords
Digital media convergence, Media psychology, Mobile internet, Task-technology fit
Abstract
We propose and empirically test a model of user acceptance of digital media convergence. Integrating information system research, particularly the paradigm of task-technology fit and the platform-application dichotomy, and theories from media psychology and human-computer interaction, we theorize the fit between the content applications and the media platform as the key determinant of user evaluation and acceptance of digital media convergence. We empirically tested our theory in the context of mobile video entertainment services. Specifically, we hypothesize that both the duration of the video content (i.e., the characteristic of the content) and the attentional constraint of the mobile media platform (i.e., the characteristic of the media platform) jointly determine users' attentional involvement (i.e., reflecting the fit) in the video content. Such involvement in turn influences users' emotional enjoyment and satisfaction with the mobile video entertainment service. The empirical results support most of our hypotheses. Two key findings are: (1) in the case of media convergence, the attentional constraint of the target media platform significantly influences user experience during content delivery that may lead to the rejection of media convergence; and (2) the duration of the content interacts with both the attentional constraint of the media platform and the type of interruptions from the environment in determining attentional involvement and emotional enjoyment. We discuss the theoretical contributions and practical implications from our empirical findings. © Springer Science + Business Media, LLC 2008.
DOI
10.1007/s10796-008-9139-7
Print ISSN
13873326
E-ISSN
15729419
Publisher Statement
Copyright © Springer Science + Business Media, LLC 2008.
Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Xu, X., Ma, W. W. K., & See-To, E. W. K. (2010). Will mobile video become the killer application for 3G mobile internet? A model of media convergence acceptance. Information Systems Frontiers, 12(3), 311-322. doi: 10.1007/s10796-008-9139-7