Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions
Document Type
Journal article
Source Publication
Journal of Marketing Management
Publication Date
1-1-2013
Volume
29
Issue
13-14
First Page
1462
Last Page
1492
Publisher
Routledge
Keywords
engagement, enjoyment, metaverses, purchase intention, satisfaction, user experience, virtual retail store
Abstract
In the past few years, virtual worlds have become increasingly popular, often hosting, in addition to gaming and social activities, commercial activities that can potentially not just cater for in-world demand but also go beyond the virtual environment's boundaries. The purpose of this paper is to examine the determinants of users' simulated experience in a virtual store and to show the subsequent impact of that experience on engagement. The outcome of that engagement was examined in relation to enjoyment and satisfaction, including the role of satisfaction in purchasing the real product. An experimental quantitative approach was followed, testing three models of constructing user experience. Our empirical analysis examined confounding factors of a simulated retail experience and the critical role of that experience, along with hedonic and utilitarian values, in engagement. Engagement and enjoyment were found to influence user satisfaction positively when choosing clothing products and, in turn, user satisfaction was found to influence purchasing intention positively for these products. © 2013 Westburn Publishers Ltd.
DOI
10.1080/0267257X.2013.821150
Print ISSN
0267257X
E-ISSN
14721376
Funding Information
The work described in this paper was partially supported by a grant from the Department of Industrial and Systems Engineering, Hong Kong Polytechnic University, Hong Kong, China (Project No. A-PL25). {A-PL25}
Publisher Statement
Copyright © 2013 Westburn Publishers Ltd.
Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Papagiannidis, S., Pantano, E., See-To, E. W. K., & Bourlakis, M. (2013). Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions. Journal of Marketing Management, 29(13-14), 1462-1492. doi: 10.1080/0267257X.2013.821150