The moderating role of income on consumers' preferences and usage for online and offline payment methods
Document Type
Journal article
Source Publication
Electronic Commerce Research
Publication Date
6-1-2014
Volume
14
Issue
2
First Page
189
Last Page
213
Publisher
Springer New York LLC
Keywords
Electronic cash, Income, Payment methods, Payment preferences
Abstract
In this paper we examine consumer attitudes towards a payment method, which is a key factor affecting the probability of completing a transaction offline and online. More specifically, we constructed a model that surveyed the offline and online usage of prepaid e-cash, debit cards, credit cards and cash. User perceptions of the attractiveness of e-cash and various traditional payment means were also empirically assessed. Consumer attitudes towards a payment technology were found to be influential on users' perceptions in both online and offline environments. User perceptions of offline purchases with a payment technology had significant and positive effects on the corresponding online usage perceptions. The effects of our research model are contingent on the income level of users. Our findings have significant implications, as they could help shed light on why consumers abandon their shopping carts and do not complete their transactions, which could potentially play a significant role when it comes to designing applications targeting sspecific consumer segments. © 2014 Springer Science+Business Media New York.
DOI
10.1007/s10660-014-9138-3
Print ISSN
13895753
E-ISSN
15729362
Publisher Statement
Copyright © 2014 Springer Science+Business Media New York.
Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
See-To, E. W. K., Papagiannidis, S., & Westland, J. C. (2014). The moderating role of income on consumers' preferences and usage for online and offline payment methods. Electronic Commerce Research, 14(2), 189-213. doi: 10.1007/s10660-014-9138-3