Home is where Hollywood isn’t : recasting East Asian film industries
Document Type
Journal article
Source Publication
Media Industries
Publication Date
1-1-2014
Volume
1
Issue
2
First Page
59
Last Page
64
Publisher
Media Industries
Keywords
Film, Hollywood, Localism, Marketing
Abstract
Echoing some scholars who have challenged the Hollywood-centric view with respect to East Asian film and television,2 I provide an up-to-date review of the ways East Asian industries have protected their economic interests and conserved local culture through moving images. Despite strong Hollywood marketing in East Asia, local films have experienced a resurgence since 2008— especially in Japan, South Korea, Taiwan, and China, While Hollywood has continued to launch blockbuster franchises—weapons of mass distraction—to capture markets around the globe, local films in East Asia have been able to survive, and even outperform, Hollywood pictures. Government protection and the rebalancing of distribution and marketing might have galvanized the revival of East Asian film industries, but, more importantly, it is audience interest in locally produced media content that has sustained the continuing growth of East Asian cinemas.
E-ISSN
23739037
Publisher Statement
Copyright © 2014 (Emilie Yueh-yu Yeh)
Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Yeh, E. Y.-y. (2014). Home is where Hollywood isn’t: Recasting East Asian film industries. Media Industries, 1(2), 59-64. Retrieved from http://www.mediaindustriesjournal.org/index.php/mij/article/view/54/115