Globalization and hybridization in cultural products : the cases of Mulan and Crouching Tiger, Hidden Dragon
Document Type
Journal article
Source Publication
International Journal of Cultural Studies
Publication Date
1-1-2005
Volume
8
Issue
2
First Page
175
Last Page
193
Publisher
Sage
Keywords
Acculturalization, Crouching Tiger, Deculturalization, Globalization, Hidden Dragon, Hybridization, Mulan, Reculturalization
Abstract
Hybridization has become part of an ongoing trend in cultural production, with both the globalization and localization of the culture industry. Hybridization, however, is not merely the mixing, blending and synthesizing of different elements that ultimately forms a culturally faceless whole. In the course of hybridization, cultures often generate new forms and make new connections with one another. This study looks at two globally popular films that were adapted from Chinese works, Crouching Tiger, Hidden Dragon and Mulan, as examples to illustrate the complexity involved in hybridization and the implications that it has for the debate on the globalization of culture. It was found that 'deculturalization', 'acculturalization' and 'reculturalization' can be used to characterize the hybridization of cultural products and that often the producer, with his/her background, aspirations and work style, has a key role to play in deciding how these features are organized and manifested. Copyright © 2005 SAGE Publications.
DOI
10.1177/1367877905052416
Print ISSN
13678779
E-ISSN
1460356X
Publisher Statement
Copyright © 2005 SAGE Publications
Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Wang, G., & Yeh, E. Y.-y. (2005). Globalization and hybridization in cultural products: The cases of Mulan and Crouching Tiger, Hidden Dragon. International Journal of Cultural Studies, 8(2), 175-193. doi: 10.1177/1367877905052416