Assessing competency in business communication skills : an empirical study of the BBA program at Lingnan University
Document Type
Book chapter
Source Publication
Enhancing Learning through Technology
Publication Date
2006
First Page
240
Last Page
252
Publisher
World Scientific Publishing Co. Pte. Ltd.
Abstract
Increasing numbers of business programs aim to achieve the learning outcome of competent communication skills in students and require students to undertake different forms of learning activities. Although the approaches and methods that are employed in these learning activities may affect the outcomes, very few studies have examined the assessment of such learning outcomes. This paper therefore proposes an integrative assessment plan with related tools to measure and evaluate the learning outcome of business communication to ensure the sustainable development of business programs. An empirical study of a BBA program at Lingnan University is conducted, the results of which suggest a means of measuring the effectiveness of the learning of business communication skills among students and the value that is added through this learning process. The results may also assist in the refinement of the program structure and curriculum content for the sustainable improvement of business programs as a whole.
DOI
10.1142/9789812772725_0020
Publisher Statement
Copyright © 2007 by World Scientific Publishing Co. Pte. Ltd. Access to external full text or publisher's version may require subscription.
Additional Information
Paper presented at the International Conference on Teaching and Learning, 2006, Hong Kong, China.
ISBN of the source publication: 9789812705587
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Kwan Lau, I. S. Y., & Li, E. (2006). Assessing competency in business communication skills: An empirical study of the BBA program at Lingnan University. In P. Tsang, R. Kwan & R. Fox (Eds.), Enhancing learning through technology (pp.240-252). doi: 10.1142/9789812772725_0020