Understanding the rising Chinese consumer : an introduction
Document Type
Journal article
Source Publication
Journal of Consumer Behaviour: An International Research Review
Publication Date
12-1-2008
Volume
7
Issue
6
First Page
421
Last Page
423
Abstract
The article discusses various reports published within the issue regarding China's rising consumer class, including one about the relationships between perceived value, customer satisfaction, switching costs, and repurchase behavior, and another one about superstitious behaviors and passive superstitious beliefs of consumers.
DOI
10.1002/cb.268
Print ISSN
14720817
E-ISSN
14791838
Publisher Statement
Copyright © 2008 John Wiley & Sons, Ltd
Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Wang, C. L., & Cui, G. (2008). Understanding the rising Chinese consumer: An introduction. Journal of Consumer Behaviour, 7(6), 421-423. doi: 10.1002/cb.268