The effect of practising the marketing concept philosophy on export performance in international markets : a study of exporting companies in China
Document Type
Journal article
Source Publication
International Journal of Business and Social Science
Publication Date
2-1-2014
Volume
5
Issue
2
First Page
218
Last Page
223
Publisher
Centre for Promoting Ideas
Abstract
This paper presents the findings of an exploratory study that seeks to identify (1) whether any of the exporting organizations in China have adopted the marketing concept or the societal marketing concept philosophies and (2) whether there are significant differences in the marketing philosophies pursued by exporting firms in the People’s Republic of China when they were successful in their product export ventures versus when they were unsuccessful.
Print ISSN
22191933
E-ISSN
22196021
Publisher Statement
Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Ogunmokun, G. O., & Li, L.-y. E. (2014). The effect of practising the marketing concept philosophy on export performance in international markets: a study of exporting companies in China. International Journal of Business and Social Science, 5(2), 218-223. Retrieved from http://ijbssnet.com/journals/Vol_5_No_2_February_2014/24.pdf