Date of Award
11-2018
Degree Type
UG Dissertation
First Advisor
Prof. Yeung Wai Lan, Victoria
Abstract
In this study, a content analysis investigating the relationship goals and self-presentational strategies on online daters’ personal advertisements from both North America (n = 300) and Hong Kong China (n = 300) was conducted. Significant differences between the two cultures were found by adopting a socio-ecological approach. Great cross-cultural differences were found. Compared with Chinese, the North American were more likely to seek for an open and casual relationship, namely sexual interests and friendship, self-improvement and showing own uniqueness. In contrast, Chinese were more likely to initiate a committed relationship such as soulmate and romantic activities, express loneliness and resistant to fake accounts more frequent than the North American were. The North American adopted a self-enhancement strategy where the Chinese use a more holistic strategy to describe themselves. Besides, drawing from an evolutionary perspective, traditional gender differences and other differences in relationship goals and self-presentational strategies were found. The implications and limitations of considering the explanation power of relational mobility on behaviors are discussed.
Language
English
Copyright
The copyright of this dissertation is owned by its author. Any reproduction, adaptation, distribution or dissemination of this thesis without express authorization is strictly prohibited.
Recommended Citation
Wan, C. Y. C. (2018). A socioecological approach to online dating goals and self-presentational strategies in North American and Chinese cultures (UG dissertation, Lingnan University, Hong Kong). Retrieved from http://commons.ln.edu.hk/socsci_fyp/16