Date of Award
Marketing and International Business
Dr. Cui Geng
In this project, the research objectives are to understand the consumer behavior of buying weight loss products and we especially need to know consumer knowledge, attitude and value. Finding out the social responsibility and business ethic of producing and promoting weight loss products is another objective. It is important to understand what promotion strategies are used by weight loss product producers. Finally, it is to understand what is the market trend of these products in the future.
The copyright of this dissertation is owned by its author. Any reproduction, adaptation, distribution or dissemination of this thesis without express authorization is strictly prohibited.
Ng, S. K. J. (2001). The market of weight loss products (UG dissertation, Lingnan University, Hong Kong). Retrieved from http://commons.ln.edu.hk/mkt_fyp/8