This series contains undergraduate dissertation of Department of Marketing and International Business as approved by Lingnan University.

© Copyright of these theses are owned by their authors. Any reproduction, adaptation, distribution or dissemination of these theses without express authorization is strictly prohibited.

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Theses/Dissertations from 2006

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What makes them ignored? Consumers' mindset of food labels, Wai King TSE

Theses/Dissertations from 2005

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Men will be like women? A study of cosmetics shopping by men, Kit CHIN

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West Rail vs. bus : a passenger study for west New Territories, Kin Hang FOO

Theses/Dissertations from 2004

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The more the better? Consumer preference on multifunctional cosmetics, Kit Ting, Candy CHAN

Theses/Dissertations from 2002

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Consumer preferences for personal digital assistant (PDA) in Hong Kong : a conjoint analysis approach, Kei Kong LAU and Wai Hung YIP

Theses/Dissertations from 2001

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The importance of agency training in Hong Kong life insurance industry, Kwong Fai CHAN and Sau Ching LEUNG

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Country of origin effect on products from Mainland China in Hong Kong, Man Yee CHAN and Pui Wa TSANG

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Customer satisfaction towards fitness centres in Hong Kong, Ho Man FUNG and Kit Yan LEUNG

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MPF service provider selection analysis for small-medium business, Choi Seung IP and Wai Sze LIEM

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The country-of-production/assembly effects on the brand image of Japanese television sets in Hong Kong, Ka Tsui, Amy KWOK

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Fresh food of supermarket in Hong Kong, Kai Yee LAU and Yuk Ching LEUNG

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The impact of country image effects on the perceived quality of selected brands of air conditioner marketed in Hong Kong, Lai Nga, Sharon LIU and Yiu Fai, Terry CHAU

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The market of weight loss products, Sau Kwan, Jessica NG

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Segmentation of the youth for Hong Kong television broadcasting market in the digital era, Ka Wang SHUM and Ka Kui HO

Theses/Dissertations from 2000

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A proposed marketing strategy for GO2HK.COM, Kit Ming CHAN and Shuk Man TAM