This series contains undergraduate dissertation of Department of Marketing and International Business as approved by Lingnan University.

© Copyright of these theses are owned by their authors. Any reproduction, adaptation, distribution or dissemination of these theses without express authorization is strictly prohibited.


Theses/Dissertations from 2006


What makes them ignored? Consumers' mindset of food labels, Wai King TSE

Theses/Dissertations from 2005


West Rail vs. bus : a passenger study for west New Territories, Kin Hang FOO

Theses/Dissertations from 2004


The more the better? Consumer preference on multifunctional cosmetics, Kit Ting, Candy CHAN

Theses/Dissertations from 2002


Consumer preferences for personal digital assistant (PDA) in Hong Kong : a conjoint analysis approach, Kei Kong LAU and Wai Hung YIP

Theses/Dissertations from 2001


The importance of agency training in Hong Kong life insurance industry, Kwong Fai CHAN and Sau Ching LEUNG


The market of weight loss products, Sau Kwan, Jessica NG