Date of Award
UG Dissertation (Restricted)
Prof. ZHOU Feifei
This final year practical project introduces the multimodality and humor of danmu on Chinese danmu video site. This is an educational video that illustrates the academic theories behind the humor of danmu. Danmu is a kind of video commentary applied to Chinese internet videos consisting of users’ messages scrolling from right to left posted on top of the video in real time. The target audience of this project is Chinese and Western young people, since danmu represents a symbol of youth in China.
The aim of this video is to reveal the academic concepts behind the popular young culture danmu, and let more youngsters become interested in the academic significance of danmu. This video project introduces the concepts of multimodality and humor first, and then uses rich examples to demonstrate how academic theories are applied in danmu. The method of collecting information involves questionnaires and interviews as well. To access to my final year project video, please click the Youtube link: https://youtu.be/0LJw32N3hTE
The copyright of this dissertation is owned by its author. Any reproduction, adaptation, distribution or dissemination of this thesis without express authorization is strictly prohibited.
Han, Y. (2022). Multimodality and humor in danmu (UG dissertation, Lingnan University, Hong Kong). Retrieved from https://commons.ln.edu.hk/eng_fyp/85