Round Table Session I: Marketing Innovation in the Digital Era

How AI is reshaping retailing

Ling PENG, Lingnan University, Hong Kong

Paul S. Lam Conference Centre (AM308), 3/F Lau Lee Yuen Haan Amenities Building, Lingnan University

2:00 PM - 2:15 PM

Engaging customers using big data : from academia to practice

Sebastian Yu Ho CHUNG, Lingnan University, Hong Kong

Paul S. Lam Conference Centre (AM308), 3/F Lau Lee Yuen Haan Amenities Building, Lingnan University

2:15 PM - 2:30 PM

How digitalization changed our business practice : experience sharing from Milk Top

Amy KWOK, Hokkaido Marche Hong Kong Limited

Paul S. Lam Conference Centre (AM308), 3/F Lau Lee Yuen Haan Amenities Building, Lingnan University

2:30 PM - 2:45 PM

Q&A session on marketing innovation in the digital era

Ling PENG, Lingnan University, Hong Kong
Sebastian Yu Ho CHUNG, Lingnan University, Hong Kong
Amy KWOK, Hokkaido Marche Hong Kong Limited
Icy NGAI, Guru FnB International Enterprise Ltd
Liping LIANG, Lingnan University, Hong Kong

Paul S. Lam Conference Centre (AM308), 3/F Lau Lee Yuen Haan Amenities Building, Lingnan University

3:00 PM - 3:30 PM