Title

Applications of data mining in online retailing : a case for mining prefix-ordered web site navigation paths

Document Type

Conference paper

Source Publication

2014 2nd International Conference on Systems and Informatics, ICSAI 2014

Publication Date

1-1-2015

First Page

943

Last Page

947

Publisher

Institute of Electrical and Electronics Engineers Inc.

Abstract

Data mining enables the discovery of frequent navigation patterns on retail web sites which help improve their design. Previous work has often focused on discovering 'maximal' navigation patterns without paying much attention to partial navigation attempts. With reference to some discoverable patterns of navigating a hypothetical retail web site, we put forward our case for mining prefixes of frequent web navigation paths.

DOI

10.1109/ICSAI.2014.7009421

Publisher Statement

Copyright © 2014 IEEE. Access to external full text or publisher's version may require subscription.

Additional Information

Paper presented at the 2014 2nd International Conference on Systems and Informatics (ICSAI), 15-17 November 2014, Shanghai, China.

ISBN of the source publication: 9781479954582

Full-text Version

Publisher’s Version

Language

English

Recommended Citation

Yeung, W. L. (2015). Applications of data mining in online retailing: A case for mining prefix-ordered web site navigation paths. In 2014 2nd International Conference on Systems and Informatics, ICSAI 2014 (pp. 943-947). Institute of Electrical and Electronics Engineers Inc. doi: 10.1109/ICSAI.2014.7009421

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