Title

The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing

Document Type

Book chapter

Source Publication

Research Handbook on Export Marketing

Publication Date

12-26-2014

First Page

246

Last Page

259

Publisher

Edward Elgar Publishing Ltd.

DOI

10.4337/9781781954393.00016

Publisher Statement

Copyright © 2014 Edward Elgar Pub. Ltd. Access to external full text or publisher's version may require subscription.

Additional Information

ISBN of the source publication: 9781781954386

Full-text Version

Publisher’s Version

Recommended Citation

Ogunmokun, G. O., & Li, L.-Y. E. (2014). The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing. In C. C. Julian (Ed.), Research Handbook on Export Marketing (pp.246–259). Cheltenham: Edward Elgar Pub. Ltd. doi: 10.4337/9781781954393.00016

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