Ethical and social issues in global marketing
Document Type
Journal article
Source Publication
Journal of Global Marketing
Publication Date
7-13-2012
Volume
25
Issue
1
First Page
1
Last Page
2
Publisher
Routledge
DOI
10.1080/08911762.2012.697711
Print ISSN
08911762
E-ISSN
15286975
Publisher Statement
Copyright © Taylor & Francis Group, LLC
Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Poon, S. C. P. (2012). Ethical and social issues in global marketing. Journal of Global Marketing, 25(1), 1-2. doi: 10.1080/08911762.2012.697711