Consumer attitude towards beauty in China : evidence from cosmetics industry in China
2016 Global Marketing Conference at Hong Kong Proceedings
Global Alliance of Marketing & Management Associations
consumer attitude, beauty, China, cosmetics industry, daily consumption structure
By adopting regression and time series analysis, this article tries to quantify people’s enthusiasm towards beauty based on sales performance of cosmetics product in previous years in China. The basic assumption in this paper is that people’s attitude towards beauty is positively associated with their purchase behavior of cosmetics product.
Copyright © 2016 Global Alliance of Marketing & Management Associations. Access to external full text or publisher's version may require subscription.
Cui, G., & Yang, F. (2016). Consumer attitude towards beauty in China: Evidence from cosmetics industry in China. In 2016 global marketing conference at Hong Kong proceedings (pp. 1607-1611). Republic of Korea: Global Alliance of Marketing & Management Associations. doi: 10.15444/GMC2016.11.05.03