Title

Consumer attitude towards beauty in China : evidence from cosmetics industry in China

Document Type

Book chapter

Source Publication

2016 Global Marketing Conference at Hong Kong Proceedings

Publication Date

7-2016

First Page

1607

Last Page

1611

Publisher

Global Alliance of Marketing & Management Associations

Keywords

consumer attitude, beauty, China, cosmetics industry, daily consumption structure

Abstract

By adopting regression and time series analysis, this article tries to quantify people’s enthusiasm towards beauty based on sales performance of cosmetics product in previous years in China. The basic assumption in this paper is that people’s attitude towards beauty is positively associated with their purchase behavior of cosmetics product.

DOI

10.15444/GMC2016.11.05.03

Publisher Statement

Copyright © 2016 Global Alliance of Marketing & Management Associations. Access to external full text or publisher's version may require subscription.

Full-text Version

Publisher’s Version

Recommended Citation

Cui, G., & Yang, F. (2016). Consumer attitude towards beauty in China: Evidence from cosmetics industry in China. In 2016 global marketing conference at Hong Kong proceedings (pp. 1607-1611). Republic of Korea: Global Alliance of Marketing & Management Associations. doi: 10.15444/GMC2016.11.05.03