The use of e-commerce site for partner search
Document Type
Journal article
Source Publication
Journal of Economics, Business and Management
Publication Date
2015
Volume
3
Issue
10
First Page
967
Last Page
970
Keywords
E-commerce site, internationalization process, internet, partner search
Abstract
The internationalization process of firms have received much scholarly attention in the literature. In particular, foreign market entry decisions, which pertain to market selection and modes of control, have been well studied in the international business domain. However, relatively little is known about the means by which the managers search for, and come to identify, exchange partners in foreign markets. The identification of specific partners is crucial to foreign market entry. Without a foreign customer, distributor, or agent, no exchange can take place. Hence, the study examines how firms search for foreign exchange partners. Specifically, we will investigate the factors that influence the use of e-commerce site for partner search.
DOI
10.7763/JOEBM.2015.V3.317
Print ISSN
23013567
Publisher Statement
Copyright © 2015 Journal of Economics, Business and Management. All rights reserved.
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Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Zhan, G., & Wong, H. K. A. (2015). The use of e-commerce site for partner search. Journal of Economics, Business and Management, 3(10), 967-970. doi: 10.7763/JOEBM.2015.V3.317