Location
MD202, Paul Cardinal Shen Medical Building, Fu Jen University
Start Date
29-5-2015 4:20 PM
End Date
29-5-2015 5:30 PM
Description
Nowadays, the invasion of products coming from abroad could not be avoided in Indonesia. It makes the SMEs in Indonesia have to be ready competing with those products if they want to survive in the trade. A good product distribution is usually equipped with good information technology and communication such as online marketing. The condition of SMEs in Central Java are still implementing a traditional method which is marketing their product traditionally in a sense that they use the traditional market. Our faculty therefore initiates a community service for SMEs in Kendal District. The program intends to empower the local SMEs in the area to use ICT to prepare themselves competing in the global market. This program, KKN-PPM, is designed to create a learning community that could empower SMEs using ICT, especially the multimedia for helping them designing product package, labeling, designing online market content an d creating their business brand. The ultimate goal would be preparing the SMEs to be able to independently manage their online market. T his program involves 45 students and 6 university teachers as their facilitator. The activity of the program varies from giving workshop to the SMEs until mentoring how to manage the online market they have created. This is a whole semester program with all the students involved immersing in the area to give support to the SMEs. This programs has successfully addressed the SMEs' problem especially in ICT use. Most of the SMEs involved in this program mention that they are really benefited from the program and they hope that there is a sustainable program that could help them in running the business in the global market. Through this program, a community learning has also been established to support the local businesses. This scheme, KKN-PPM, should design a sustainable action as a follow up of the program so that the society could continue what has been set up as it is a new experience for them.
Recommended Citation
Suprihadi, Fritz Wijaya, A., Setia Utami, B., & Latuperissa, R. (2015, May). Developing ICT-based SME for expanding business network: A community service in Kendal district, Central Java Indonesia. Paper presented at the 5th Asia-Pacific Regional Conference on Service-Learning: Love Journey: Community Engagement through Service-Learning, Fu Jen Catholic University, Taiwan.
Included in
Developing ICT-based SME for expanding business network : a community service in Kendal district, Central Java Indonesia
MD202, Paul Cardinal Shen Medical Building, Fu Jen University
Nowadays, the invasion of products coming from abroad could not be avoided in Indonesia. It makes the SMEs in Indonesia have to be ready competing with those products if they want to survive in the trade. A good product distribution is usually equipped with good information technology and communication such as online marketing. The condition of SMEs in Central Java are still implementing a traditional method which is marketing their product traditionally in a sense that they use the traditional market. Our faculty therefore initiates a community service for SMEs in Kendal District. The program intends to empower the local SMEs in the area to use ICT to prepare themselves competing in the global market. This program, KKN-PPM, is designed to create a learning community that could empower SMEs using ICT, especially the multimedia for helping them designing product package, labeling, designing online market content an d creating their business brand. The ultimate goal would be preparing the SMEs to be able to independently manage their online market. T his program involves 45 students and 6 university teachers as their facilitator. The activity of the program varies from giving workshop to the SMEs until mentoring how to manage the online market they have created. This is a whole semester program with all the students involved immersing in the area to give support to the SMEs. This programs has successfully addressed the SMEs' problem especially in ICT use. Most of the SMEs involved in this program mention that they are really benefited from the program and they hope that there is a sustainable program that could help them in running the business in the global market. Through this program, a community learning has also been established to support the local businesses. This scheme, KKN-PPM, should design a sustainable action as a follow up of the program so that the society could continue what has been set up as it is a new experience for them.