Date of Award
Marketing and International Business
Dr. Cui Geng
Dr. Paul A. Whitla
Before the opening of West Rail, bus is a leading transportation mode to go to urban area in West New Territories. But after the opening of West Rail in 2003, the situation is changed. West Rail and bus become an important transportation mode of residents. But the market share of West Rail is not high enough to reach the target of KCRC. Then what is the main problem of West Rail behind? The purpose of this report is to investigate on how people choose their transportation mode and use the data of the survey to help KCRC to boost up the passenger amount of West Rail.
The research examines how residents in West New Territories choose their transportation mode between West Rail and bus. It is found that the inconvenient stations and the need of interchanging with other means of transport are the most important reasons of passengers of not travel by West Rail. Low income people are the more prefer to travel by West Rail than high income people. Also Tin Shui Wai and Yuen Long District residents are more willing to travel by West Rail than Tuen Mun District residents.
Based on the findings of the research, KCRC is suggested to issue West Rail one month pass and festival pass continuously and enhance the feeder service. Residents in different district are also suggested to choose different transportation mode so that they can save both time and money in their journey.
The copyright of this dissertation is owned by its author. Any reproduction, adaptation, distribution or dissemination of this thesis without express authorization is strictly prohibited.
Foo, K. H. (2005). West Rail vs. bus: A passenger study for west New Territories (UG dissertation, Lingnan University, Hong Kong). Retrieved from http://commons.ln.edu.hk/mkt_fyp/3