Question 9 : What marketing subjects will be most relevant if one want to purse a marketing career?
Department of Marketing and International Business, Lingnan University
Marketing forum : why study marketing? : What you need to be a CEO?
3:30 p.m. -- 5:00 p.m.
MBG01, Patrick Lee Wan Keung Academic Building, Lingnan University
Mr Weber Lo interacted with Mr Steve Tong to illustrate his CEO experiences. Demonstrably ahead of his peers in the same age group, participants at this Forum can expect to learn a lot from Weber regarding qualities and personalities that make up a successful CEO.
Lo, W., & Tong, S. (2010, March 30). Question 9: What marketing subjects will be most relevant if one want to purse a marketing career? [Video podcast]. Retrieved from http://commons.ln.edu.hk/videos/630
Mr Weber Lo (盧韋柏先生), Chief Executive Officer & Country Business Manager, Citibank Global Consumer Group, Citibank. He heads the consumer banking business of Citibank in Hong Kong and Macau. Weber was the recipient of the “Promising Young Banker of the Year” award for Hong Kong in the Asian Banker Achievement Awards 2008.