Cinema, femininity and economy of consumption
Document Type
Journal article
Source Publication
Economic and Political Weekly
Publication Date
10-26-1991
Volume
26
Issue
43
First Page
WS85
Last Page
WS86
Publisher
Economic and Political Weekly
Abstract
The aggressive neo-nationalism of our times produces and sanctions a new femininity which is targeted by a national market rather than merely regional ones. The conditions that create larger disposable incomes for certain sections and the proliferation of consumer goods construct also the new patrons of the visual image who see their innermost desires figured forth-as in Geetanjali, a 1989 Telugu film-in tales of enabling death, of a We to be lived solely in the present continuous.
Print ISSN
00129976
E-ISSN
23498846
Publisher Statement
Copyright © 1991 Economic and Political Weekly
Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Niranjana, T. (1991). Cinema, femininity and economy of consumption. Economic and Political Weekly, 26(43), WS85-WS86.