Self-discrepancy and consumer responses to counterfeit products
Document Type
Book chapter
Source Publication
Multinationals and global consumers : tension, potential and competition
Publication Date
11-2013
First Page
207
Last Page
224
Publisher
Palgrave Macmillan
Abstract
Counterfeiting is the production and sale of a fake product that is seemingly identical to an original brand-name product. International trade in counterfeit goods has shown a steady increase in the new millennium, totaling an estimated 475 billion a year, or nearly 8% of world trade (International Anti-counterfeiting Coalition, 2008). This increase in the buying and selling of counterfeit products continues to gain ground despite global efforts by governments, enforcement agents and intellectual property rights–holders to stop counterfeiting and piracy. The anti-counterfeiting forces seem to be fighting a losing a battle, as consumers often knowingly purchase counterfeits (Nia and Zaichkowsky, 2000). Therefore a clear and actionable understanding of the motivations underlying consumers’ purchase of counterfeits is necessary to influence counterfeit consumption behavior (Wilcox, Kim and Sen, 2009).
DOI
10.1057/9781137307293.0017
Publisher Statement
Copyright © Palgrave Macmillan 2013
Access to external full text or publisher's version may require subscription.
Additional Information
ISBN of the source publication: 9781137307293
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Peng, L., Wan, L. C., and Poon, P. S. (2013). Self-discrepancy and consumer responses to counterfeit products. In T. S. Chan & G. Cui (Eds.), Multinationals and global consumers: Tension, potential and competition (pp. 207-224). Basingstoke: Palgrave Macmillan. doi: 10.1057/9781137307293.0017