Reexamining personal, social, and cultural influences on compliance behavior in the United States, Poland, and Hong Kong
Document Type
Journal article
Source Publication
Journal of Social Psychology
Publication Date
2006
Volume
146
Issue
2
First Page
223
Last Page
244
Keywords
compliance; cross-cultural studies; idiocentrism/allocentrism
Abstract
Researchers have extended the literature on strategies of gaining compliance with a request to incorporate cultural variations into the analytic framework. In the present investigation, the authors sought to go beyond previous studies of the factors increasing compliance rates by reexamining how researchers conceptualize and measure personal, social, and cultural influences on compliance behavior in the United States, Poland, and Hong Kong. The authors found that different levels of compliance were affected by culture, principles of influence, and the individual's personal orientation of idiocentrism/allo-centrism (I/A). In the present study, the authors extended previous cross-cultural work by decomposing the I/A into 2 separate individual difference variables: normative perceptions and evaluative perceptions. The interaction of person and situation on compliance showed the power of situational demands and the strength of different aspects of personal collectivism. Different patterns of compliance at the culture level revealed the importance of culture in shaping this behavioral tendency. Thus, the authors' integration of personal, social, and cultural influences provided an interactive model to help researchers explain compliance more comprehensively.
DOI
10.3200/SOCP.146.2.223-244
Print ISSN
00224545
E-ISSN
19401183
Publisher Statement
Copyright © Taylor & Francis Group 2006.
Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Chen, S. X., Hui, N. H. H., Bond, M. H., Sit, A. Y. F., Wong, S., Wong, S,... Law, R. W. M. (2006). Reexamining personal, social, and cultural influences on compliance behavior in the United States, Poland, and Hong Kong. The Journal of Social Psychology, 14(2), 223-244. doi: 10.3200/SOCP.146.2.223-244