Date of Award


Degree Type

UG Dissertation

First Advisor

Prof. Chan Hau Nung, Annie


A lot of researches have been made on how marketing on Instagram affects young adults – but not so much on teenagers in Hong Kong. How one forms their “ideal self ” can be seen on Instagram as other public Instagrammers inspired many of these youngsters’ accounts. There is currently little information available regarding how marketing on Instagram affects teenagers’ perception of an “ideal-self ” in Hong Kong, hence I would like to propose to conduct a research on it to fill up this research gap.

Recommended Citation

Chan, M. C. B. (2017). How marketing on Instagram affect Hong Kong youths' perception towards the idea of an "ideal-self" (UG dissertation, Lingnan University, Hong Kong). Retrieved from

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Social Media Commons