Document Type





SEK210, 2/F, Simon & Eleanor Kwok Building


14:00 - 16:00

About the Seminar

Survey research methods are applied by management information systems scholars. In these two seminars, we discuss the use if survey research in information systems, with an interdisciplinary perspective, for the purpose of developing models with theoretical and practical contribution, leading to publications in academic journals.

In the first workshop, we discuss the methodology of survey studies in information systems, looking at how to relate interdisciplinary research topics, reviewing literature to identify potential models, and designing questionnaire to test the models. In the second workshop, we discuss how students can contribute to the survey research study. MPhil students can join with faculty to develop research projects leading to publications in academic journals.

Speaker Biography

Dr. Mak is Professor in the Department of Information Systems at the College of Business at San Francisco State University. In 2003 Dr. Mak received the research professor of the year award in the College of Business at San Francisco State University. Dr. Mak received the MS in Industrial Administration from Carnegie Mellon University, MS in Statistics and Ph.D. in Marketing from Northwestern University. Her research interests include data mining, neural networks, genetic algorithms, computer art education, employee retention, hospitality customer and employee management mobile communication, and security. Dr Mak is associate editor of International Journal of Information Processing and Management. She has published extensively in prestigious journals such as European Journal of Operational Research, Information & Management, Expert Systems with Applications, Information Processing & Management, Computers & Graphics, IEEE Transactions on Systems, Man, and Cybernetics, Journal of Hospitality & Tourism Research, International Journal of Hospitality Management and others.



Recommended Citation

Mak, B. (2012, May). An interdisciplinary perspective on survey research. Academic seminar presented at Lrendanan University, Hong Kong.



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