From the pornographic penis to the biotechnical phallus
Institute of Humanities and Social Sciences, Lingnan University
5:30 p.m. -- 7:00 p.m.
G06, General Education Building, Lingnan University
Penis enhancement, encompassing legitimate medical treatment of erectile dysfunction as well as the pumps, pills, creams, and sprays of the non-medical sector and the recreational use of medical treatments such as Viagra and others, as well as surgery (penis enlargement surgery is the fastest growing sector of the cosmetic surgery industry), is big business. There has been a significant shift in recent years in the way in which medical treatment discourses have constituted the deflated penis, which we could characterise as a move from the notion of impotence to the concept of erectile dysfunction. This is a shift from a sexual, emotional or psychological understanding of men to one in which gaining an erection is a mechanical performance, where the penis is a biotechnological device, rather than an organ of desire, pleasure or sexual intimacy.
In this presentation, I situate this shift in the context of the pornographication of Anglo-American culture, and make connections between the consumption of pornography by heterosexual men, and the discourses that are shaping the biotech industry.
Maddison, S. (2004, March 29). From the pornographic penis to the biotechnical phallus. [Video podcast]. Retrieved from http://commons.ln.edu.hk/videos/222