Title

How consumer ethnocentrism and animosity impair the economic recovery of emerging markets

Document Type

Journal article

Source Publication

Journal of Global Marketing

Publication Date

6-25-2010

Volume

23

Issue

3

First Page

208

Last Page

225

Keywords

Consumer ethnocentrism, animosity, country image, country-of-origin, product image, place marketing, tourism marketing, nation brand

Abstract

Many developed nations have reportedly turned to protectionism to speed up recovery from the recent global financial tsunami. Emerging economies that rely on exports and tourism have been particularly hard hit by these barriers. This study analyzes a conceptual framework that captures the effects of product image, country image, ethnocentrism, and animosity on consumers’ attitudes for imports and overseas travel. The results offer a fresh perspective, beyond that which has been explained by literature on product evaluation and country-of-origin. The findings imply that an export-dependent nation will need a linkage strategy to defend against protectionism. Strategic implications are discussed.

DOI

10.1080/08911762.2010.487422

Print ISSN

08911762

E-ISSN

15286975

Publisher Statement

Copyright © Taylor & Francis Group, LLC

Access to external full text or publisher's version may require subscription.

Full-text Version

Publisher’s Version

Recommended Citation

Chan, T. S., Chan, K. K., & Leung, L. C. (2010). How consumer ethnocentrism and animosity impair the economic recovery of emerging markets. Journal of Global Marketing, 23(3), 208-225. doi: 10.1080/08911762.2010.487422