How consumer ethnocentrism and animosity impair the economic recovery of emerging markets
Document Type
Journal article
Source Publication
Journal of Global Marketing
Publication Date
6-25-2010
Volume
23
Issue
3
First Page
208
Last Page
225
Publisher
Routledge
Keywords
Consumer ethnocentrism, animosity, country image, country-of-origin, product image, place marketing, tourism marketing, nation brand
Abstract
Many developed nations have reportedly turned to protectionism to speed up recovery from the recent global financial tsunami. Emerging economies that rely on exports and tourism have been particularly hard hit by these barriers. This study analyzes a conceptual framework that captures the effects of product image, country image, ethnocentrism, and animosity on consumers’ attitudes for imports and overseas travel. The results offer a fresh perspective, beyond that which has been explained by literature on product evaluation and country-of-origin. The findings imply that an export-dependent nation will need a linkage strategy to defend against protectionism. Strategic implications are discussed.
DOI
10.1080/08911762.2010.487422
Print ISSN
08911762
E-ISSN
15286975
Publisher Statement
Copyright © Taylor & Francis Group, LLC
Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Chan, T. S., Chan, K. K., & Leung, L. C. (2010). How consumer ethnocentrism and animosity impair the economic recovery of emerging markets. Journal of Global Marketing, 23(3), 208-225. doi: 10.1080/08911762.2010.487422