Title

Will mobile video become the killer application for 3G? A theoretical framework for media convergence

Document Type

Book chapter

Source Publication

CD-ROM/Online proceedings of the European and Mediterranean Conference on Information Systems (EMCIS) 2006, 6-7 July, Costa Blanca, Alicante, Spain

Publication Date

2006

Publisher

EMCIS

Keywords

Media Psychology, Platform Migration, Digital Convergence, Mobile Entertainment

Abstract

Mobile carriers have continually rolled out 3G mobile video applications to increase their revenue and profits. The presumption is that video is superior to the already successful SMS, ringtones, and pictures, and can create greater value to users. However, recent market surveys revealed contradicting results. Motivated by this discrepancy, we propose in this paper a parsimonious framework for user acceptance of mobile entertainment as digital convergence. Integrating research on Information Systems and theories of Media Psychology, we take a unique approach to user acceptance of digital convergence – platform migration. Our key proposition is that the interaction between media types and the platform-specific constraints is the key determinant of user evaluation. Particularly, users’ involvement in the media is determined by both the entertaining time span on the original platform and the attentional constraint of the new platform. The mismatch between the two spans can result in lower level involvement, which in turn cause no or even negative user emotional responses. We discuss the theoretical contributions, strategic and design implications, and future research directions derived from this theoretical framework.

Publisher Statement

Copyright © 2006 EMCIS.

Additional Information

ISBN of the source publication: 9781902316468

Recommended Citation

Xu, X., Ma, W. W.-K., & See-to, E. W. K. (2006). Will mobile video become the killer application for 3G? A theoretical framework for media convergence. In Z. Irani, O. D. Sarikas, J. Llopis, R. Gonzalez, J. Gasco (eds.), CD-ROM/Online proceedings of the European and Mediterranean Conference on Information Systems (EMCIS) 2006, 6-7 July, Costa Blanca, Alicante, Spain (no. C72). EMCIS.

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